What is a BATNA, why is it critical for negotiators, and why it is critical in mediation

The strength of your BATNA correlates to your leverage and negotiating power in negotiations. What is a BATNA? And, how is it different than a bottom line? In this Webinar, Lisa explains how to create and change your BATNA and that of your opponent, and how a mediator may explore and test the BATNAs of both parties in mediation to get the parties to resolution.